magdas folding ads

Print ads for the hotel and social business magdas, which hires refugees and promotes multicultural inclusion.

When folded, the ads display hostile statements. When they are pulled open, the copy and illustration transform into a welcoming message. Thus it advertises magdas‘ inclusive program.

»Fortress europe.« transforms into »Feasts, readings and concerts for europeans, neighbours and travellers.«

»The welcoming-culture is over.« transforms into »Come over! In our salon in the middle of vienna everybody is welcome to drinks, cultural events and mezze-picknick.«

»Vienna is nationalist.« transforms into »Why just for tourists? Our international summer-program is a vibrant mixture for old, new and short-therm locals.«

In collaboration with Kathrin Heimel.