Meinl is a traditional viennese coffee brand. For the launch of it’s viennese espresso roast a headlinge-campaign was devised that also works as a new packaging-concept.
»A viennese landmark that won’t make you fall asleep.«
»Energy-drink since 1862.«
»Official sponsor of the long night of the museums .«
»You can sleep when you’re dead.«
»From 0 to 100 in a sip.«
In collaboration with Christina Hosiner and Wolfgang Warzilek.