Brooklinen Store

The challenge for Brooklinen’s first brick-and-mortar store was to bring a business built for online sales into the physical world. To translate the online experience into in-store graphics, signage, and pricing systems, I worked closely with interior and industrial designers. I developed a comprehensive signage system that seamlessly integrated into the shelving and displays, offering flexibility for positioning and updates. My work in store design ensured that the in-store experience aligned with the brand’s digital presence while maintaining the flexibility needed for future adjustments.

Photography: Matt Harrington